AI-Powered Marketing, Consumer Behaviour and Digital Experiences
Generative AI in marketing, consumer analytics, personalisation, and the ethics of how brands reach people.
Sub-themes
- Generative AI in marketing and marketing communication
- AI-powered consumer insights and consumer analytics
- AI-driven customer experience and personalization
- AI in branding, advertising and social media marketing
- AI-enabled retail and omnichannel marketing
- AI in customer relationship management and customer engagement
- Consumer trust, acceptance and adoption of AI
- AI and consumer decision-making behaviour
- AI-driven marketing strategy, segmentation and targeting
- Responsible and ethical AI in marketing
- AI, digital platforms and emerging consumer behaviour
- AI for sustainable and inclusive marketing